Our vision is to be the best consumer-centric diamond company in the world, to deliver insight, innovation and business solutions that will make us the bedrock of our customers' success.

Our mission is to focus on value rather than volume production by optimising recoveries from its assets in order to maximize their efficiency and profitability. The company aims to generate tangible value for each of its stakeholders thereby contributing to the socio-economic development of its host countries and supporting long-term sustainable operations to the benefit of its employees, partners and communities